In this section we show how our Digital Clothing Collections can be transferred into physical garments and tell Stories from our Theme of the Month. Note that this is only for illustrative examples, to inspire and give ideas on how to use the content to fit your own label. Only Private Label arrangements will contain Look Book images, and not our monthly Digital Clothing Collections.
GREY OF THE DAY
This collection picks up inspiration from the world of Teaching. GOTD or Grej of the day as it is short for in Sweden (Meaning thing-of-the-day), refers to a series of regular mini classes that consists of the following parts: Clues; Facts; Bric-a-Brac; and connections to the Students Notebook.
URBAN ELEGANCE PART 1
A few years ago, we could hear the term Urban Elegance mentioned in fashion, to define a look that was both exclusive and casual at the same time. Yet, is seemed to be hard to really define what the key features looked like, as many labels did their own interpretations of the theme.
This collection draws inspiration from the meaning of the word sheer, which refers to the thinness of a fabric in fashion, but the lexical word meaning is as mentioned above to change course quickly.
URBAN ELEGANCE PART 2
In this second part we decided to work a lot with Crepe Satin and Light Grey Silver Satin with Embroidery. The shades of greyness merged really well with the setting, and aimed to reflect humbleness.
This theme inspired us to do work with a strong undertone of pink, combined with other striped colour fusions, in the fine knit jacquard fabric with a GF pattern. The photoshoot was to reflect friendship and to simply Be together with your friends; just the way you are.