URBAN ELEGANCE

PART 1

A few years ago, we could hear the term Urban Elegance mentioned in fashion, to define a look that was both exclusive and casual at the same time. Yet, is seemed to be hard to really define what the key features looked like, as many labels did their own interpretations of the theme.

A few years ago, we could hear the term Urban Elegance mentioned in fashion, to define a look that was both exclusive and casual at the same time. Yet, is seemed to be hard to really define what the key features looked like, as many labels did their own interpretations of the theme.

The term later vanished and was forgotten. We thought it would be fun to resurrect the theme, and play around with two interpretations. Part 1, which is displayed here, involves the more casual garments that meets and merges with elements of grace and elegance.

“In antiquity and the Middle Ages, grey was the color of undyed wool, and thus was the color most commonly worn by peasants and the poor. It was also the color worn by Cistercian monks and friars of the Franciscan and Capuchin orders as a symbol of their vows of humility and poverty.” [5].

“During the Renaissance and the Baroque, grey began to play an important role in fashion and art. Black became the most popular color of the nobility, particularly in Italy, France, and Spain, and grey and white were harmonious with it.” [5].

Part 2, which involves the reversed interpretation, and an elegant silhouette meeting casual and urban style. Both define the theme on different ends on the scale, and shows how you can work around the theme to create exciting styles that fit both Casual and High-End labels.
The materials used for this collection were a Powder colored stretch Velour that we combined with the hard and stiff material of Polypropylene. The sharp contrasts of soft meeting hard were balanced with black boots and rhine stone accessories.

The objective was to blur the line between what was urban and what was not. So, that the silhouette of urban elegance made up a whole that was to be interpreted as urban elegance.

The photo shoot images were to reflect urban attitude and humble elegance at the same time.

Check out our other digital clothing collections